WhatsApp Business Messaging Policy
Sasha Enterprises
Trading as: Sasha Enterprises
Website: https://sashaenterprises.com
Email: info@sashaenterprises.com
Registered Address: Sasha Enterprises, Cuffe Parade, 13, H 134, MAKER TOWER, G D SOMANI MARG, Mumbai, Maharashtra, 400005, India
This policy governs how Sasha Enterprises uses WhatsApp Business or the WhatsApp Business Platform in connection with its B2B operations.
1. Approved Use Cases
We use WhatsApp only for legitimate business communications, including:
• responding to inbound business enquiries;
• scheduling calls or meetings;
• sharing quotation follow-ups or document requests;
• sending order, shipment, dispatch, delivery, or service updates;
• providing support connected to an existing business interaction; and
• other transactional or service-related updates that the recipient has asked for or reasonably expects.
We do not use WhatsApp for spam, cold bulk outreach, or unsolicited promotional blasts.
2. Opt-In Requirement
We contact people on WhatsApp only where they have provided us with their mobile number and have given clear permission to receive WhatsApp messages from us. Opt-in may be collected through:
• Website forms with a specific WhatsApp opt-in checkbox (separate from email consent);
• written communications or signed documents during business engagement;
• account onboarding flows;
• event forms with documented consent; or
• verbal consent during business calls, documented in our CRM system.
A welcome/confirmation message is sent after initial consent to verify the opt-in.
We do not send unsolicited WhatsApp messages to contacts who have not opted in.
3. Message Categories and Templates
Where the WhatsApp Business Platform requires approved templates for business-initiated messages, we will use only templates approved by Meta/WhatsApp and only for the purpose for which the template was approved.
Outside any applicable customer-service response window (24-hour window), we will not send free-form business-initiated messages unless permitted by platform rules.
Template messages use clear, professional language appropriate for B2B trade communications and comply with Meta’s Commerce Policy and WhatsApp Business Policy.
4. No Spam or Misleading Content
We will not:
• send unsolicited or irrelevant messages;
• impersonate another company or misrepresent our identity;
• use misleading content, baiting, or deceptive calls to action;
• overwhelm recipients with excessive messaging; or
• use WhatsApp in connection with illegal trade, fraud, restricted goods, or prohibited business activities.
5. Opt-Out and Blocking Requests
Recipients may opt out at any time by:
• replying STOP, UNSUBSCRIBE, or an equivalent clear request to any WhatsApp message;
• contacting us at info@sashaenterprises.com; or
• requesting opt-out through our website contact form.
We honour opt-out, block, and discontinuation requests promptly. We do not re-add opted-out contacts without fresh, explicit consent.
6. Message Frequency
• We limit WhatsApp messages to a reasonable frequency appropriate for B2B trade communications;
• no more than 1–2 messages per day to any individual contact; and
• message timing respects business hours in the recipient’s time zone where possible.
7. Sensitive Data and Customer Protection
We do not request or encourage recipients to send unnecessary sensitive personal data over WhatsApp. We do not ask for full payment card numbers, full government ID numbers, or other unnecessary high-risk identifiers through the platform.
8. Human Escalation
Where automation is used, we maintain clear escalation options to a human representative through email, website contact forms, or direct follow-up by our team.
9. Accuracy of Business Profile
Our WhatsApp business profile accurately reflects our business name, website, email, and other support details. We keep this information current and consistent with our Website and Meta Business Portfolio.
10. Recordkeeping
We may retain WhatsApp communication records where necessary for customer service, compliance, audit, dispute management, fraud prevention, and lawful business administration.
11. Data Protection
WhatsApp communications are processed through an authorised WhatsApp Business Solution Provider (BSP) and are subject to our Privacy Policy. Personal data shared via WhatsApp is handled in accordance with GDPR, DPDP Act, and Meta’s data processing terms.
12. Enforcement
We may suspend or refuse WhatsApp communications where required to comply with platform policy, applicable law, or our internal risk standards.
13. Contact
For questions about our WhatsApp communications or to opt out: info@sashaenterprises.com