Email Marketing & Communications Policy
Sasha Enterprises
Trading as: Sasha Enterprises
Website: https://sashaenterprises.com
Email: info@sashaenterprises.com
Registered Address: Sasha Enterprises, Cuffe Parade, 13, H 134, MAKER TOWER, G D SOMANI MARG, Mumbai, Maharashtra, 400005, India
This Email Marketing Policy governs promotional and marketing email sent by Sasha Enterprises. It does not prevent us from sending service, transactional, or legally required operational communications that are necessary to respond to an enquiry, provide requested information, manage an account, or perform a contract.
1. Explicit Opt-In Only
We send marketing email only to recipients who have explicitly opted in to receive it from us. We do not rely on purchased assumptions of consent. Our recipients are:
• existing B2B customers and trade partners with documented business relationships (evidenced by invoices, purchase orders, or trade correspondence);
• contacts who have submitted enquiries or quotation requests via our website contact forms with an explicit consent checkbox; and
• trade event registrations with documented written consent.
Where feasible, we use or may use confirmation steps, preference records, timestamps, source records, or similar audit trails to prove opt-in.
2. No Purchased, Rented, Scraped, or Harvested Lists
We do not use purchased, rented, appended, scraped, brokered, or harvested email lists under any circumstances. We do not send marketing email to recipients whose consent cannot be reasonably demonstrated. We maintain signup source, date, and consent wording for each contact as internal evidence.
3. List Management & Hygiene
• Approximate list size: 800–1,000 contacts (100% B2B business email addresses)
• List composition: distributors, retailers, trade partners, and business contacts with active relationships
• Validation: all email addresses are validated before first send using email verification tools
• Regular hygiene: we conduct periodic list audits to remove invalid, bounced, or inactive addresses
• Suppression list: we maintain a global suppression list of all unsubscribed, bounced, and complained addresses
4. Clear Sender Identification
Every marketing email must:
• accurately identify Sasha Enterprises as the sender;
• use accurate “From,” “Reply-To,” and routing information;
• include truthful, non-deceptive subject lines;
• include our valid registered business address and contact details; and
• identify promotional content as required by applicable law.
5. Unsubscribe Mechanism
Every marketing email includes a clear, prominent, and functional unsubscribe mechanism. We will:
• honour unsubscribe requests promptly and, in any event, within ten (10) business days as required by CAN-SPAM (our systems typically process them within minutes via Sendy);
• maintain suppression records to prevent further marketing to opted-out recipients;
• avoid charging a fee or imposing unnecessary steps to unsubscribe; and
• ensure unsubscribes apply at least to the relevant marketing stream and, where required, to all promotional emails from us.
Recipients can also unsubscribe by emailing info@sashaenterprises.com.
6. Bounce and Complaint Handling
We maintain the following technical measures:
• Amazon SES notifications configured via SNS (Simple Notification Service) for bounces, complaints, and deliveries;
• automatic bounce processing: hard bounces trigger immediate address suppression;
• automatic complaint processing: complaint notifications trigger immediate suppression and investigation;
• SES account-level suppression list: enabled to prevent re-sending to problematic addresses;
• monitoring: we actively monitor bounce rate (target: below 2%) and complaint rate (target: below 0.05%);
• threshold commitment: we commit to maintaining bounce rate below 5% and complaint rate below 0.1%, per AWS recommended thresholds; and
• we suspend or revise campaigns if deliverability or compliance risk is identified.
7. Frequency Transparency
At or before opt-in, we explain the type and frequency of marketing communications a recipient may expect. Unless otherwise stated at signup, marketing messages remain moderate and proportionate to the business relationship:
• maximum frequency: no more than 2–3 business communications per week per recipient;
• ramp-up plan: gradual volume increase following AWS SES best practices (starting at 50–100/day, increasing 20–30% every 2–3 days);
• consistent schedule: no sudden volume spikes; sends are distributed during business hours; and
• target maximum volume: up to 1,000 emails per day at full ramp.
8. Segmentation and Relevance
We seek to send relevant communications based on business category, destination market, or stated commercial interests. We do not knowingly send irrelevant mass campaigns likely to generate complaints.
9. Email Authentication
We have configured the following email authentication protocols on our sending domain:
• SPF (Sender Policy Framework): configured and validated;
• DKIM (DomainKeys Identified Mail): enabled via Easy DKIM with 2048-bit key;
• DMARC (Domain-based Message Authentication, Reporting & Conformance): published and enforced;
• Custom MAIL FROM domain: configured with appropriate MX and SPF records; and
• Domain identity: verified at DNS level through Amazon SES.
10. Content Standards
• All emails contain relevant, professional B2B content (product availability, trade terms, logistics updates, business news)
• No misleading subject lines or deceptive content
• No affiliate marketing, gambling, or adult content
• Content reviewed for compliance before each campaign send
11. Separation of Traffic
We separate transactional email (enquiry responses, order confirmations, account notifications) from marketing email (campaigns, newsletters, business updates). This ensures transactional messages maintain high deliverability and are not affected by marketing-related reputation fluctuations.
12. Third-Party Email Platforms
We may use email infrastructure providers such as AWS SES and related processors (including Sendy as our email management platform) to send, authenticate, track, and manage email. These providers act under contractual and technical controls appropriate to the service.
13. Responsibility and Oversight
Any employee, contractor, or agency sending email on our behalf must follow this policy. Sasha Enterprises retains responsibility for email sent in its name.
14. Contact
To unsubscribe, manage preferences, or report an email complaint: info@sashaenterprises.com